Client:
Maybelline
Deliverables:
1x Cosmopolitan animated short form videos, 1x Superhero Banner, 1x Red article with 1 lead image composition.
Brief:
Our campaign with Maybelline aimed to
educate on the ease of using their product. The campaign targeted women from Gen Z – Gen X. The key message was that the newly launched Sunkisser Blush & Bronzer is an easy for all product.
Cosmopolitan Animated Short Form Video
“3 foolproof tricks for a sun-free glow” - animated short form video for Cosmopolitan using supplied and stock imagery. Went live as a sponsored post on Facebook and Instagram.
Superhero Banner
I created a range of banners using Celtra. I designed these in line with Maybelline’s brand guidelines with the key focus being their newly launched product the ‘Sunkisser Blush + Bronzer’. For the superhero product, I designed the same creative for different breakpoints (from desktop, to tablet, to mobile) - the largest breakpoint had space to include a Maybelline creator’s self-shot video.
Red Article Image Comp
